“Did you have trouble writing on your blog? Then let’s use the BLOG TOPIC GENERATOR! This is the 4th theme of this week’s blog, which was decided in “5 free tools to use when using social media”.
According to a Statista report, the number of Indian social media users reached 376.1 million as of the end of December 2020. Since the domestic Internet population at the same time was 1380 million, more than 26% of people who actually use the Internet are using social media.
When marketing on the Internet, we cannot ignore a platform that attracts such a large number of people. In addition, unlike existing platforms, social media enables two-way communication, which helps to make the relationship between users and companies more intimate.
Where to Promote My Blog ! 5 free Social Media tools you want to use to be effective
However, in order to make social media operations useful, management of posting time and what to do with content, reaction to posted things, analysis of the fan base attached to their social media account, etc. Many things are needed.
This barrier makes social media operations seem “somewhat difficult …”, but there are many tools out there to solve that problem. Here are 5 tools that you can use for free.
Start social media operation
Buffer is a service that is often used when posting content to social media. This service has the advantage that you can post, book, and analyze in one place.
In particular, the analysis function can obtain more data than Google Analytics installed on the site in some cases.
- Click: How many clicks were made on the posted content
- Comments: How many comments have been added to the posted content
- Potential: Fans on your social media + Number of fans who shared (Retweet or shared) from there
You can post the following 5 social media.
By the way, Facebook will be introduced next, but it is free and has excellent analysis tools, so please use it according to your preference. If you want to complete it on one screen, you can use Buffer without any problem.
It provides an extension that allows you to post from browsers such as Google Chrome and Firefox, and RSS such as Feedly, and you can set up posting directly from the content page. If you want to use it, please put it in!
- Facebook Insight
Facebook Insight is an analysis tool that you can use for free when you create a Facebook page.
There is a great deal to be understood. The following is an example.
- Like the Facebook page! And its fluctuation
- How nice! Where was pressed
- Post Reach Percentage (Organic and Advertising)
- Response to posts (likes, link clicks, etc.)
- Source of access to the page
- Time when Facebook fans are online
- Demographic information such as fan age and country
Awareness of your page and your fans is the first step to a successful Facebook page. Make good use of it to optimize the content you post to Facebook and the content you create. There is an article that explains how to use it, so please check that as well.
Three Points to Optimize Posts with Facebook’s New Page Insights
Simply Measured is a tool for analyzing fans on social media. There are paid tools, but if you’re just starting out, start with the free version. For example, a free Twitter analysis can give you the following information:
- Your followers and the average number of followers
- Your tweets and the average number of followers
- Your Klout score and your followers’ average Klout score
- Important keywords in your follower’s profile (eg Web, Facebook)
- Follower timezone
Perhaps the most important factor in the free version is the key keywords in your follower’s profile. If there are many followers that include keywords that we consider important, the current operation policy is correct, and if there are few, we recommend that you review the operation policy once.
This is because if you send information in a limited field, the number of followers who are naturally interested in that field will increase.
Simply Measured’s free social media analysis tools are available in addition to Twitter follower analysis, so be sure to check them out.
egobird is an iOS app, but it’s the easiest way to monitor Twitter. Just register the keyword you want to monitor and it will be displayed on the timeline. You can also reply, retweet, favorite, etc. from this app.
By the way, it also supports multi-accounts, so it is convenient to register an official account and an individual account so that you can use them properly. For example, you can retweet the reputation of a product with your company’s official account and then reply with your personal account.
What I think “Oh, this is convenient” when using egobird is the NG word user function, though it is sober. When searching, some users may tweet about the same name on a regular basis, or you may see tweets about other products with the same name.
If you set the user or word to NG, the tweets caught in NG will not be displayed on the timeline, and monitoring will be further improved.
Actually, I have written about egobird before, so please refer to that as well.
Is it time-consuming to monitor Twitter? Let’s use egobird!
Social media is a tool that brings users closer to companies that were previously far away. The biggest reason is that trust is generated by being involved in social media.
Let’s optimize our operation method for communication to gain trust!