Search engine optimization, or SEO, is one of the most important factors in getting your business online to a wider audience.

It allows your website to be found through popular search engines like Google, Yahoo and Bing. Here we will give you a brief explanation of how search engine optimization works.

A common misconception about SEO is that it’s an obscure and mysterious art that only Google engineers can understand.

In reality, there are certain best practices you can use to ensure your website receives top rankings on search engine results pages (SERPs).

If you’re running a business, you need your customers to find you. This means that if someone Googles something related to your business, you want them to come across your website.

Ranking well in search engine results pages (SERPs) for keywords people are using is critical for both growing your customer base and helping retain current customers.

There are a lot of things you can do to improve your site's organic rankings and make your website visible in search results.

Make sure your website is mobile-friendly, to ongoing maintenance steps like checking for duplicate content and ensuring that each page has a unique title tag.

But there are also some lesser-known techniques that, when done correctly, can bring significant improvements to a site's visibility

link reclamation and building outreach relationships with authoritative websites.

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